Warner Records  

The rebrand of one of the worlds biggest labels.

Branding and art direction for Warner Records, a Los Angeles based record label owned by Warner Music Group. They are one of the most iconic labels in the world with a roster to back it up. While the logo was inspired by the California sun, the design also required a simplicity that spans music genres. By utilizing a minimalist shape and then applying that shape to a variety of unique applications, the depth of artistic diversity at Warner Records is highlighted.

Client: Warner Music Group 
Agency: Pentagram NY
Role: Design

Creative Direction: Emily Oberman
Design: Matt Varner, Lorenzo Fanton, Todd Goldstein 
Project Management: Anna Meixler
Naming: Pentagram
Photography: Warner Music Group 

© Matt Varner