Saturday Night Live 

SNL Opening Titles for Season 46

SNL is a cultural touchstone and its return has relevance as the world tries to reset. With the new opening, SNL wanted to recognize the extraordinary circumstances of the pandemic and show that NYC––which is practically a cast member itself––is still alive and ready to get through this. To capture this idea, the titles incorporate hand-drawn typography for the first time and have a more intimate, personal feel that reflects the current moment.

Client: NBC  
Agency: Pentagram NY
Role: Design

Creative Direction: Emily Oberman 
Photography Director: Mary Ellen Matthew, Paul Briganti
Design: Matt Varner, Laura Berglund, Jase Hueser 
Animator: Jase Hueser
Editor: Sarra Idris
Assistant Animator: Dave Eber

© Matt Varner