Saturday Night Live
SNL Opening Titles for Season 46
SNL is a cultural touchstone and its return has relevance as the world tries to reset. With the new opening, SNL wanted to recognize the extraordinary circumstances of the pandemic and show that NYC––which is practically a cast member itself––is still alive and ready to get through this. To capture this idea, the titles incorporate hand-drawn typography for the first time and have a more intimate, personal feel that reflects the current moment.
Credits:
Client: NBC
Agency: Pentagram NY
Role: Design
Creative Direction: Emily Oberman
Photography Director: Mary Ellen Matthew, Paul Briganti
Design: Matt Varner, Laura Berglund, Jase Hueser
Animator: Jase Hueser
Editor: Sarra Idris
Assistant Animator: Dave Eber
Client: NBC
Agency: Pentagram NY
Role: Design
Creative Direction: Emily Oberman
Photography Director: Mary Ellen Matthew, Paul Briganti
Design: Matt Varner, Laura Berglund, Jase Hueser
Animator: Jase Hueser
Editor: Sarra Idris
Assistant Animator: Dave Eber
